If you walk into a graphic designing company with the expectation that the team consists of magicians, you’re wrong. Majorities are under the impression that, since they are creative, they could come up with a sketch instantly. However, this isn’t true, as it takes some learning and other steps to come up with the final digital copy. On the other hand, without a doubt, these individuals are talented. They are able to capture emotions, messages, etc. in the form of graphics such as images, captions, phrases, etc. Yet, all these take a lot of work for these talented individuals to work on such projects. There’s a lot of thinking and input that goes into creating what may seem like a simple company logo.
So, what do these employees do to come up with mind-blowing creative designs? How do they come up with interesting concepts, effects, colours and so on? These ideas don’t pop into mind in a few seconds or minutes. At times, it even takes up to days or weeks to bag a proper concept. What seems so easy is completely original that, it takes the person to create it through a number of steps. With that said, here are some important steps that go into the designing process:i. Step 1: learn and understand
The first step that any creative agency Dubai team should do is, learning and understanding the basics of the client’s expectations. These include skimming through other logos relevant to the selected theme or concept. Researching about the meanings of the company vision and goals. This rich source of information is the starting point of developing an original idea.
ii. Step 2: training
Without training the staff, they would not be able to execute an idea, even if they come up with creative conception, in a given period of time. Therefore, these individuals need to know, which tools to be used. That is, using the proper effects and choosing the appropriate graphic design software to develop the logo.
iii. Step 3: ideation and execute
With the research and tools, the team of the creative agency would be able to sketch some ideas onto paper. The logo includes image (concrete versus abstract), colour, style, etc. These drawings would be presented to the client for further verifications. As a fact, they could convert it to the digital platform. Afterwards, certain effects would be added and finalized by the client.
Whether you’re an artist, singer, etc. you understand coming up with an original is not an easy task. It takes in a lot of inspiration, passion, study and so on. Therefore, the next time you walk into a company, wait patiently. Let the staff the work out the perfect logo or marketing design for your company.